Privacy Policy

Effective date: July 1st, 2019

This Privacy Policy explains Solid Comfort, Inc.’s data practices, defines our users’ (“you”, “your”, or “user”) privacy options, and describes how your information is collected and used by Solid Comfort, Inc. (“we”, “us”, “our”, or “Solid Comfort”).

This Privacy Policy, along with our Terms and Conditions, governs your use of the Solid Comfort website at (“Site”), any information we may access through social media platforms such as Facebook or LinkedIn, and through any other service we may offer through the Site. For the purposes of this Privacy Policy, we will refer to these access points as the Solid Comfort system (“System”).

Revisions to the Privacy Policy

We reserve the right to modify this policy from time to time, and we will mark new versions with a corresponding effective date. We recommend you visit the Site to review any changes in our practices. Your continued use of the System constitutes your agreement to our then-current Privacy Policy.

By using the Solid Comfort System, you agree to the terms of this Privacy Policy and our Terms and Conditions.

What Information is Collected?

Information Collected Directly from You

We may collect personal information about you in connection with your use of our System. For example, this information may be voluntarily provided when you sign up for a mailing list, register an account, fill out a “Contact Us” form, submit information in connection with online services, request a personal meeting through the Site, apply for employment, or register for an event.

The information we may collect includes, but may not be limited to:

  • Name;
  • Email address, phone number, mailing address, and other contact information;
  • Financial information necessary to process a purchase or other request;
  • Employment history or other qualifications for assessing applications;
  • Business affiliations; and
  • Other information related to your requests or inquiries.
Information Collected Automatically

Some of the personal information we collect from you may happen automatically. We use tracking technologies such as cookies, log files, and pixel tags to automatically collect information when users visit our System. Information we collect includes but may not be limited to:

  • IP address to measure our website traffic and to help provide a more personalized experience;
  • Information regarding your browser and other technical specifications required to use our System;
  • Your transaction history relating to the use of our products and services;
  • Computer data or files, often called “cookies,” which may be sent by your web browser and stored on an individual computer to allow our server to “recognize” you through the navigation of the Site; and
  • Computer data files, often called “web beacons” that are collected from emails or links on third-party sites that allow our server to evaluate the popularity of those links or the information contained in emails or on third-party sites.

For more information, see the “Cookies and Similar Technologies” section below.

Collecting Information from Children Under the Age of 13

Our Site and System are not designed for children, and we do not knowingly collect information from any person under the age of 13.

How Is the Information We Collect Used?

We collect information about you in order to provide you with services and products and also to collect information that is necessary for the System to work properly. We use personal information for a variety of purposes related to our business, including but not limited to:

Providing Services and Support

Performing the essential functions of the System including responding to inquiries, fulfilling orders and requests, processing payments, providing support and troubleshooting, and communicating with users about their use of the System or regarding a user initiated inquiry on the System.

Communicating with Users About Products or Services

Sending or initiating direct marketing programs, such as newsletters or information about new products or services we are offering; using content from social media platforms where users discuss our products or use a hashtag related to our products.

Personalizing User Experiences on Our System

Tailoring content on the System based on user location, preferences, and other personalization factors.

Analytics and System Improvement

Tracking information about your visits to our Site or use of the System to allow us to provide better service; using certain online preferences in the aggregate across all users to evaluate the System and develop additional products and services to offer.

Compliance with Legal Obligations

Sharing information to comply with the law or a legal proceeding, such as in response to a subpoena or court order.

Other Purposes

Other purposes necessary to carry out our obligations under this Privacy Policy or our Terms of Use

Disclosure of Information

We may share information, in the aggregate, regarding your online browsing preferences to evaluate our products or allow the third parties we work with to better serve our users. We will not share personally identifiable information in these instances, other than as described in this Privacy Policy.

We will not share your information with third parties to directly market their products to you. We may provide user information to third-party service providers or vendors for purposes including but not limited to:

  • Initiating direct marketing programs on our behalf;
  • Data tracking;
  • Maintenance or development of our System;
  • Development of online products, services, or customer service, or new product development; and
  • Other contracted promotional opportunities provided to our users.
Sharing with Affiliated Entities

We may also share your information with any subsidiaries, licensees, suppliers, distributors, affiliates, assigns, successors, or other related entities and their respective owners.

Sharing with Law Enforcement

We may also share your personal information in connection with law enforcement requests or in response to investigations, subpoenas, court orders, or other legal processes to establish or exercise our legal rights or defend against legal claims, or as otherwise required by law.

Business Transfers

We may also disclose your information to a third party as part of reorganization or a sale of the assets of Solid Comfort, or its subsidiaries or divisions. Any third party to which Solid Comfort transfers or sells the System or related assets will have the right to continue to use the personal and other information that you provide to us.

Cookies and Similar Technologies

We may use cookies, pixel tags, and similar technologies to gather information about your use of our System and to customize your experience using the System.


Cookies are small data files that help us keep track of your usage of the System. Many of the cookies we use enable the System to function as you would expect it to. Cookies enable the System to remember things like user preferences and other personalized settings. Cookies also enable us to track and analyze user behavior in order to improve our System. Most web browsers automatically accept cookies, but you can choose to accept or decline certain types of cookies if you prefer. However, declining cookies may impact the functionality of the System, and in some cases you may not be able to access the functions of the System. We may use the following categories of cookies on the System:

Session Cookies

Session cookies are stored in the user’s temporary memory and are deleted when the user ends the browsing session. Session cookies are useful for things like keeping items in a shopping cart while the user continues to browse.

Persistent Cookies

Persistent cookies stay on the user’s hard drive until they expire, even after the browser is closed. Persistent cookies are useful for remembering things like login information, so users do not have to enter their password every time they visit the System.

Third-party Cookies

Third-party cookies are not installed directly by our System, but by third parties such as advertisers. Third-party cookies are used to track advertising preferences from site to site, and to gather data about users’ browsing habits in order to improve the user experience.

Third-Party Websites and Links

Our System may contain links to other websites. These websites may have privacy policies different than our Privacy Policy. The System may also contain certain social media icons or widgets. Although you can view the material we have linked to, you may have to create an individual account or register to use these third-party social media sites to use interactive features. Any interaction on social media or other third-party websites is governed not by this privacy policy but by the terms of use and privacy policy of the particular platform.

Behavioral Advertising

We may also use third-party vendors, such as Google, to advertise to our users online. These third-party vendors may display Solid Comfort product advertisements on other websites based on your internet usage. More specifically, these vendors may use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to the Site or another site affiliated with Solid Comfort products or services. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads Settings.

Your Options

By providing information to us or using our System, you are consenting to our use of your data as outlined in this Privacy Policy.

While we work hard to use and disclose our users’ personal information only for the purposes identified above, you can choose not to provide personal information or limit the personal information obtained by us as follows:

  • You may have your contact information removed from our marketing lists to inform users of new or relevant products, services, and special offers by clicking on the unsubscribe link in any communication received from us, or by contacting us.
  • You may limit the collection of “cookies” through your browser settings. However, this may disable our ability to provide you with the most relevant products or information regarding the System; and
  • You may limit the ability of Google Analytics to track your online activity, as outlined in the “Behavioral Advertising” section.

Geographic Restrictions

This System is designed to offer services to residents of the U.S. and Canada only. We do not knowingly collect information from any European Union residents (EU “data subjects”). If you are a European Union data subject, please do not submit your information to us or use the System.

If you are a Canadian resident, you understand and agree that your information will be transferred to and stored in the United States and may be subject to access by U.S. law enforcement and other U.S. government agencies. If you do not agree with your information being transferred to and stored in the United States, please do not use the System.

For Canadian Residents


If you have subscribed to any of our services or marketing lists, you may unsubscribe at any time by clicking the link in the footer of any message sent by us to you, by contacting us, or simply by replying to any of our emails asking to be removed from future commercial messages. You may also ask that all of your marketing records are deleted.

Access to Information

If you wish to access your personal information, you can also contact us and request access to your personal information.

Your California Privacy Rights

Access and Correction Rights

California Civil Code § 1798.83 permits users that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us.

Do Not Track Signals

At this time, the System does respond to browsers’ Do Not Track signals.

Contacting Us

For additional information pertaining to our Privacy Policy, please contact:

Solid Comfort, Inc.
3931 37th Ave S
Fargo, ND 58104

Phone: 800-473-0221